No, it’s not the ability to write blogs and reports in seconds. Nor is it the ability to look hotter. Or the amusement factor of AI reels.

The best thing to come from AI is the seeking.

We now have side-by-side images comparing high-tech cameras to cutting-edge AI. In some, only an extremely trained and discerning eye can tell the difference.

AI has even tricked people to go on vacation to locations that don’t even exist. The insanity of sifting through what’s fake and what’s real is absurd.

As technology evolves and continues to take over, it gives us a lot more pause and reflection.

What is real? What matters?

Many consider the return to film photography and videography a mere fad. Why have access to high tech digital cameras with mind-blowing resolution and features and then shoot on low-tech old equipment?

We don’t believe film is just a fad. We believe it’s that deep rooted shift seeking something real. Something tangible. Something that truly makes us feel.

Because at the end of the day, that’s all we truly want. Real. Tangible. Actual connection with others and the world around us. Something beautiful that will last the test of time.